Hello My Friends
Welcome To The Vitality Project!
As a professional health coach concerned with the health and well-being of my clients it is my intention to improve your well-being and longevity by using the principles of nutrition, fitness, diet, lifestyle dynamics, and anti-aging medicine.
In a recent study published in the British Medical Journal, such a tax on soda would decrease the estimated cases of obesity in that country by 1.3 % with the adult cases reduced by almost 1%.
Presently, there are no such increases in taxes however, various groups like the UK Health Forum, The Academy of Royal Medical Colleges support this initiative. More and more it seems, governments are starting to understand the health burden these types of foods have upon the health of the population and the tremendous “ripple-effect” that can have in a society.
The researchers in this case calculated their data from food and drink purchase surveys, the pricing of the drinks and body weight. They estimated that a 20% tax on soda would raise 442 million US. annually and would reduce the consumption of sugar-sweetened beverages by approximately 15%! The demographic most affected by this tax would be young adults aged 16-29.
Back in the US, similar tax proposals have been defeated in cities like Richmond and El Monte California who tried to institute a 1 cent per ounce tax upon soda consumption. In the state of New-York, the mayor of New York City tried to ban the sale of large-sized soda drinks. However, this proposal was dismissed as being illegal by a New York state court. In San Francisco, several city council members are suggesting a 2 cent per ounce tax upon sugar-sweetened drinks.
Mexico, with one of the largest obesity rates in the world (32.8%) is also considering a tax of 1 peso per liter of soda. Mexicans currently drink 43 gallons of sugar-sweetened soft drinks per year compared to the 31 gallons drank in the US!
WOW!!!! This figure is also very high here in Canada!
Do you think there should be a greater amount of tax paid by people who want to drink soda? Don’t people who purchase cigarettes and alcohol have to pay a higher per-capita tax on these purchases? If the greater consumption of a item can potentially lead to increased health-related costs, which is the case with tobacco and alcohol, can the same be said for soda?
Well, what about snack foods and junk foods? Should the foods that have a greater risk of causing obesity be taxed at a higher rate?
What about the people who wish to enjoy these products in moderation without the risk of becoming overweight or obese? Is it fair that these folks also pay more for the occasional treats that also like?
In my opinion, very small increases like this are NOT going to change the consumption rates. To prove this, look at the consumption of alcohol and tobacco. Despite the continual increases in taxes over the last several decades, people will continue to find a way to afford their particular vices including tobacco, alcohol, soda and junk-food.
If you want to decrease the consumption of these foods, focus upon education of the parents regarding healthy eating for their children and awareness of good nutritional habits in young kids as taught by schools.
As adults, reduce the consumption of these foods high in sugar, calories and low in nutrient quality and quantity. Replace them with spring water, freshly squeezed fruit juices and drinks sweetened with stevia or sucralose.
Remember….your quality of life is the measurement of successful living regardless of your age.
Dr. Kevin. J. McLaughlin
Clinical Director: The Vitality Project